Most trades and local businesses try Google Ads at least once.

A few clicks, a few calls… then nothing.

The budget burns, the phone stops, and the story writes itself:

“Google Ads don’t work for us.”

But here’s the truth, Google Ads do work.

They just don’t work alone.

The Real Problem Isn’t the Ad — It’s What Happens After the Click

Let’s say someone searches “plumber near me” or “beauty salon Brentwood.”
They click your ad.

At that moment, they’re interested, ready, and looking for help now.
But if your website doesn’t capture their details or your phone goes unanswered, that lead is gone, often within 5 minutes.

Industry data shows that:

• 78% of local business leads go cold within an hour if they’re not contacted.

• Most small businesses only follow up once (if at all).

• And when they do, it’s usually too late, the job’s already gone.

So it’s not that Google Ads don’t work.
It’s that your system doesn’t.

The Fix: Automate the Follow-Up

Imagine this instead:

A prospect clicks your ad.
They fill in a form or call your number.

Then, instantly

• They get a text confirming you’ve got their enquiry.

• They’re offered to book a slot in your diary.

• You get notified of the new lead without lifting a finger.

If they don’t respond, your system follows up again — automatically — by text or email.

That’s not magic. That’s automation.
And it’s exactly what the Set & Scale Marketing Engine does.

Think of It Like This

Google Ads are the tap.
Automation is the bucket.

Without the bucket, all that paid traffic leaks away — fast.
With it, every drop counts.

That’s why some businesses turn £300 ad spend into five booked jobs…
while others burn £1,000 and get silence.

The difference isn’t Google.
It’s the system behind it.

Why Most Agencies Won’t Tell You This

Because most agencies sell traffic.
They don’t take responsibility for what happens after the click.

We do.

The Set & Scale Marketing Engine was built to handle the messy middle, the part between “click” and “confirmed booking.”

It captures leads, follows up, books jobs, and collects reviews automatically.
So every ad, every click, every enquiry is tracked, managed, and followed up, without you chasing anyone.

How to Fix Your Ads in One Move

Before you change your keywords, budgets, or agency
Fix your follow-up.

You’ll be amazed how different your ad results look when every lead gets an instant reply and an easy way to book.

If you’ve ever said, “Google Ads don’t work for me,” you don’t need a new ad.
You need a system.

Try the Set & Scale Marketing Engine for 90 days.
Capture more leads, follow up automatically, and see exactly where your ad spend goes.
All we ask is to use your results as a case study.

→ Start your 90-day trial today.